3 Ways to Socialize Experiential Advertising

As marketers, we’re always looking for ways to extend the conversation between brand and consumer. That’s what we’re paid to do. Too often though, we think in narrow terms about how to generate brand advocacy online. Capitalizing on a current event with a clever tweet may get you included in a “best of” roundup or two, but it’s not necessarily a sustainable practice when it ...Read the full article