Agencies are using emotional reactions to gauge ad effectiveness

by Shareen Pathak
For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate. One possible solution is facial-recognition tech. Omnicom’s data group, Annalect, spent Super Bowl weekend with a group of 134 people who watched Super Bowl television ...Read the full article