Fluent Teams With LiveRamp To Extend Custom Audience Targeting Beyond The CRM

by Ginny Marvin
Fluent is launching a new audience modeling and customer acquisition product called AudienceNow for LiveRamp. The partnership with LiveRamp is designed to extend Fluent‘s capabilities in performance marketing into traditional display. Until now, Fluent has focused on serving performance marketers with CPA-based offerings. AudienceNow will be CPM-based.Read the full article