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thedrum.com - 9 readers - It is becoming increasingly clear that business (B2B) marketing organizations have been slower than B2C marketers to embrace digital...
techcrunch.com - 31 readers - The halcyon days of people clicking on Google search links and instantly converting into customers are over. But a startup called Qubit, founded by four..
geekwire.com - 11 readers - Many startups have removed friction for consumers trying to cash in on an online deal. Deals sites like Groupon and Livingsocial send out targeted alerts w
adweek.com - 10 readers - After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, AOL has a new mobile chief tasked with growing the company's revenue and competing with the likes of Google, Facebook and Twitter for a piece of the growing mobile pie.
techcrunch.com - 10 readers - In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His..