The State Of Cross-Channel Paid Search, Part 2: SEM & TV

by Josh Dreller
In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel interacts more with the rest of the marketing plan than SEM? ...Read the full article