The State of Email Marketing by Industry

Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? To find out, GetResponse, Holistic Email Marketing, and Smart Insights surveyed 1,831 global email marketers who work for companies in 15 major industries; most (68%) respondents have senior roles within their.Read the full article