The Two Most Powerful Fraud-Fighting Weapons Marketers Can Use

The advertising industry loses about $18.5 billion annually to ad fraud, according to a report released recently by Distil Networks. Fortunately, we know it is a problem and have the solutions needed to address the issue now. The following two tools can help you fight fraud. 1. Better performance metrics In response to the Distil Networks fraud report, COO of adMarketplace ...Read the full article