Why Inbound Marketing Is Critical To Your B2G Sales Process

by John Beveridge
When it comes to a business-to-government sales strategy, it’s easy write off marketing as an unnecessary expense. Traditionally, relationships and past performance has been what's moved the needle for government contractors. Those pesky things every inbound marketing guru keeps talking about, like CRMS’s, eBook designs and social media advertising, are an expense that many gov ...Read the full article