Why You Need Two Types of Content Strategist

Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.” Content strategists come in two main types: front-end and back-end.Read the full article