5 Ways Bill Simmons Should Build His Branded Content Studio

by Joe Lazauskas
Last week, former Grantland founder Bill Simmons announced the latest addition to his media company: The Ringer. And in his first podcast after the news broke, he named branded content as one of the key areas he plans to focus on. “[We’re going to do] linear TV, digital TV, scripted, non-scripted, social, podcasts, video, branded content… You name it!” he exclaimed, running th ...Read the full article