Foursquare Introduces ‘Attribution’ To Measure Offline Results

by Greg Sterling
Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now the company is introducing a formal product to measure the offline impact of online or traditional media advertising. Foursquare is calling its new product “Attribution.Read the full article