Google Ditching Paid RHS Ads – What You Need To Know

by Arianne Donoghue
Estimated reading time: 7 minutes, 16 seconds It’s been a while since Google shook up Adwords in a big way. We have to go back to the addition of ads at the bottom of the SERPS in 2011 and Enhanced Campaigns in 2013 to see fundamental shifts in paid search – putting aside all of the smaller adjustments to things like close variants and sitelinks that don’t noticeably affect ...Read the full article