Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers

by Ashley Zeckman
Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own.Read the full article