Heineken USA CMO Nuno Teles: ‘We spend all our energy trying to understand millennials’

by Shareen Pathak
This is ThinkTank, a Digiday series where we quiz brand chiefs on where the industry is heading. Nuno Teles was appointed CMO of Heineken USA in hopes that he’d bring some of the magic he made as CMO of the brand’s Brazil operations to the U.S. Having overseen a 500 percent growth rate over his four-year tenure as Brazil CMO, Teles has spent the last two years in the U.S.Read the full article