How Snapchat plans to include commerce ads

Snapchat is taking a deeper step into direct response marketing with ads that are billed based on consumer actions, not just views. The new approach to billing is another sign that shopping is coming to the platform, according to sources briefed on the plans. First, starting in April, Snapchat will start selling its app-install ads on a cost-per-install basis, a source close to Snapchat said.Read the full article