How To Craft Headlines That Make People Click

by Jon Correll
Hailed as the “Father of Advertising,” marketing executive David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This expert at all things marketing, also said, “On the average, five times as many people read the headlines as read the body copy.Read the full article