How to Increase Your Mobile App Installs With A/B Testing. Part II. Tools Evolution

This is a continuation from a previous post on increasing mobile app sales with A/B testing. Green button or red button? If you’re in mobile marketing, you must have tried A/B testing and know that, at least for mobile app pages, it gets more complicated than that. Split tests work for copy, visual assets, pricing, and much more.Read the full article