Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

Not so long ago, political marketers just blasted target voters with TV ads and online ads designed exclusively for desktop, and that was that. But now marketers have opportunities to reach specific users throughout their day, across a number of different devices. In 2014, the average U.S household had 5.7 connected devices including desktop computers, laptops, and smartphones.Read the full article