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techcrunch.com - 28 readers - Foursquare announced a new product today that should help brick-and-mortar advertisers measure the effectiveness of their campaigns. The company has..
adweek.com - 6 readers - While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital ad measurement space.
fortune.com - 33 readers - Transaction splitting is getting expensive
huffingtonpost.com - 6 readers - These questions originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights. Answers by Jeremy Stoppelman, CEO and co-fou...
adage.com - 20 readers - After a half decade or more of mobile-marketing boosters declaring the Year of Mobile -- and well after consumers made the switch -- it's here.
bostinno.streetwise.co - 51 readers - Confirmed: Boston’s own Wayfair ($W) was the fastest-growing e-commerce player this past holiday. The home goods e-tailer saw sales grow 150 percent in Q4, topping the field, according to a...