Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile

by Rae Hoffman
With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt to the shifting tide in how users are accessing content on the web. Just how prevalent is mobile media consumption becoming? A 2015 Pew Research Center study on US smartphone use found that “64 percent of American adults now own a smartphone of some kind.Read the full article