3 Shortcuts to Double Customer Acquisition in Record Time

In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a well rounded ‘media mix’ that magically makes numbers soar. “Marketing is sooooo easy”, you think (already incorrectly equating marketing with advertising). Cue champagne. Hot office parties complete with kegs and heavy petting.Read the full article