5 Quick Tips to Make Your Copy Shorter and Snappier

by Stacey Roberts
This guest post is by Dan Kaufman of Media Survival. Most people don’t read online – they scan. They read the first few words of a sentence and, if they don’t like it, they’ll start scanning the page looking for something else that might help them. This was the verdict from usability guru Jakob Nielsen back in 1997, and it’s even more relevant now that reading on mobiles has ...Read the full article

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