Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]

When a crisis hits, brands tend to panic. Too often, no one's sure who should answer media inquiries or respond to comments and questions about the situation on social media. And even if there is someone whose job it is to speak for the brand during a crisis, what should she say? Will her statement help to calm people down, or will it make a bad situation only worse? Surve ...Read the full article