Facebook Reactions Are Here, but That Doesn’t Mean You Should Measure Them

by Kevin Shively
Today, Facebook unleashed the much-anticipated replacement of the one-size-fits-all “Like” button: Reactions. While “Like” will still be the default, Facebook users can now hold down on the “Like” button to display the other reaction options. These Reaction metrics (other than Likes) aren’t available through Facebook’s API yet, but can be found in your native Facebook Insights Dashboard.Read the full article