Google Adwords Optimization Strategies – Avoid Broad Matched Keywords

by Rizvan Ullah
Google Adwords continues to pioneer PPC (pay-per-click) marketing and they continue to tweak their network to increase growth and relevancy. With their search algorithm going through updates, it only makes sense that they tweak their ad network so they work hand in hand. There’s no point in changing the way Google displays search results and having an advertising network that d ...Read the full article