How are brands using VR?

by Laura Crimmons
It’s been widely hailed as one of the top trends for 2016, but just what does the realm of virtual reality mean for brands and how should they be harnessing it? YouTube first introduced 360 videos back in March last year which was then followed by Facebook in September last year. These both allow users to view 360 videos on the apps and certain web browsers without the use of a VR headset.Read the full article

Marriott Hotels Virtual Travel Teleporter: Goggle View

Marriott Hotels created a virtual travel experience including live-action video, a mix of CGI and 4-D elements to deliver an unprecedented feeling of actually being in Hawaii and London. Here's what the action looks like, from goggle view. Learn more at TravelBrilliantly.com.


Avicii - Waiting For Love (360 Video)

Thanks to Kurt Hugo Schneider for directing this video! https://www.youtube.com/kurthugoschneider Waiting for Love is the first music video filmed with Google's new Jump platform, using its official Jump camera rig. Experience this video in VR when Jump comes to YouTube shortly! https://www.google.com/cardboardhttps://www.google.com/get/cardboard/


Experience the TOMS Virtual Giving Trip

Take a virtual journey to Peru to see the incredible work our Giving Partners do and spend time with some of the children who receive our shoes in this VR video. Stop by an official TOMS Store store to get the full virtual reality experience!


GoPro Spherical: New York City Jump VR Video Shot on Odyssey

Shot 100% on the ODYSSEY® camera from https://gopro.com/odyssey/ This is a Jump (https://www.google.com/get/cardboard/jump) VR video—a brand new kind of video that gives you a sense of depth as you look around in every direction so you feel like you’re actually there. To fully enjoy this video, watch it in a Google Cardboard (https://www.google.com/get/cardboard/). There’s no better way to see New York City then through the eyes of a photographer. Neil Britto, a New York City born and bred photographer, shows you some of his favorite spots to live, eat and breath New York. 100% shot on the Odyssey 16-camera spherical array by GoPro. Get stoked and subscribe: http://goo.gl/HgVXpQ Music William Ryan Fritch "Light in a Dark Hour" Link to buy: http://goo.gl/GmLcnw Special thanks to Neil Britto http://www.itsneilb.com/ @itsneilb For more from GoPro, follow us: Facebook: https://www.facebook.com/gopro Twitter: https://twitter.com/gopro Instagram: https://instagram.com/gopro Tumblr: http://gopro.tumblr.com/ Pinterest: http://www.pinterest.com/gopro Vine: https://goo.gl/m3nQz7


The Hunger Games - Virtual Reality Experience (VR Video)

This is a VR video—a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there. For full effect, watch it in a Google Cardboard viewer (g.co/cardboard). With The Hunger Games - Virtual Reality Experience, immerse yourself in a 360° narrative that explores key moments from throughout Katniss’ journey, across all four films in the series. Soar through iconic environments and scenes from throughout Panem, encountering your favorite characters and witnessing the global phenomenon from within. Watch with a Google Cardboard viewing device and the YouTube app for Android to enjoy the Hunger Games VR Experience in stereoscopic 3D virtual reality, or without to view it using your device's accelerometer, expanded across the entire view screen. When watching on desktop, be sure to 'click and drag' on the video, or use your keyboards arrow keys to explore in 360° space. Nothing Can Prepare You For The End. The Hunger Games: Mockingjay Part 2 tickets are on sale NOW! Find Showtimes: http://www.tickets.thehungergames.movie. See It In Theaters This Friday. #MockingjayPart2 #MockingjayTickets http://www.TheHungerGames.movie https://www.facebook.com/TheHungerGamesMovie http://www.twitter.com/TheHungerGames http://www.instagram.com/TheHungerGames Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Julianne Moore, Philip Seymour Hoffman, Jeffrey Wright, Willow Shields, Sam Claflin, Jena Malone, Natalie Dormer, with Stanley Tucci, and Donald Sutherland. The blockbuster Hunger Games franchise has taken audiences by storm around the world, grossing more than $2.2 billion at the global box office. The Hunger Games: Mockingjay – Part 2 now brings the franchise to its powerful final chapter in which Katniss Everdeen [Jennifer Lawrence] realizes the stakes are no longer just for survival – they are for the future. With the nation of Panem in a full scale war, Katniss confronts President Snow [Donald Sutherland] in the final showdown. Teamed with a group of her closest friends – including Gale [Liam Hemsworth], Finnick [Sam Claflin], and Peeta [Josh Hutcherson] – Katniss goes off on a mission with the unit from District 13 as they risk their lives to liberate the citizens of Panem, and stage an assassination attempt on President Snow who has become increasingly obsessed with destroying her. The mortal traps, enemies, and moral choices that await Katniss will challenge her more than any arena she faced in The Hunger Games. The Hunger Games: Mockingjay – Part 2 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong and features an acclaimed cast including Academy Award®-winner Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Academy Award®-winner Philip Seymour Hoffman, Jeffrey Wright, Willow Shields, Sam Claflin, Jena Malone with Stanley Tucci and Donald Sutherland reprising their original roles from The Hunger Games and The Hunger Games: Catching Fire. The impressive lineup is joined by The Hunger Games: Mockingjay – Part 1 co-stars Academy Award®-winner Julianne Moore, Mahershala Ali, Natalie Dormer, Wes Chatham, Elden Henson and Evan Ross.