IGN’s three-person Snapchat content team makes 14 pieces a day for the platform

Six months in as one of 20 Snapchat Discover publishers, gaming publisher IGN is aiming to create more fast-twitch serialized programming for the channel, ranging from pop-culture countdowns to exclusive series. The idea is simple: Users are more likely to come back the next day for a dozen or so quick-hit content pieces ranging from game and movie reviews to pop-culture countdowns.Read the full article