NHL team’s hashtag gets trolled on Twitter with racist and vulgar slurs

Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last night, the NHL team sent out custom messages to people who used the hashtag #CanadiensMTL1M. The original idea was supposed to be a way to give thanks to its loyal fans with a clever social media gimmick.Read the full article