PlaceIQ & Acxiom Use Location Data To Measure Addressable TV Impact Offline

by Greg Sterling
The range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool to measure campaigns for traditional media like Out-of-Home and TV and in so doing helping to make those media more vital — and viable going forward. Earlier today PlaceIQ and Acxiom’s LiveRamp announced results of “addressable TV” campaig ...Read the full article