3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing

For years, B2B marketers have been obsessed with broad-scale lead generation. According to a survey of the B2B Technology Marketing Community on LinkedIn, the number one challenge (61 percent) for B2B marketers is “generating high-quality leads.” We’ve planned, implemented and executed campaigns with the sole purpose of generating a bulk of inquiries at the top of the funnel — hoping that 0.Read the full article