Authenticity and immediacy: Why USA Today’s FTW uses Facebook live video

by Ricardo Bilton
With Facebook live video, even Web-only sports sites are getting a taste for broadcast. During the NBA All-Star Weekend earlier this month, USA Today viral sports site FTW used Facebook live video to give readers a court-side view of the two weekend’s games and NBA stars. It talked to Minnesota Timberwolves guard Zach LeVine about winning the slam-dunk contest, interviewed Dik ...Read the full article