Can Facebook’s Reactions Actually Help Businesses Better Understand Fans?

by Justin Lafferty
Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like. For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. While the design is a bit wonky (especially on mobile) and it may not deter peopl ...Read the full article