Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting

Since 2008, Cardlytics has worked with more than 1500 banks to build up a massive database of users’ purchase histories from credit cards, debit cards, and electronic checking transfers. It has used this treasure trove to target advertisers’ rewards campaigns to those users inside bank sites and apps, promoting customer loyalty by white-labeling its platform to the banks.Read the full article