How 4 fragrance brands sell perfumes online, where there is no smell

by Tanya Dua
Finding a signature scent has traditionally been a physical, in-store experience. It makes sense — how else can you tell whether you like a fragrance without actually, you know, smelling it? While it may not be possible to evoke the sense of smell in the digital space, according to a recent L2 report, brands and retailers can bridge that gap — at least visually.Read the full article