‘Loud and proud': How social media pushed retail to be more body-positive

Over 100 years after it was founded, retailer Lane Bryant is finding its voice. And it has legions of vocal plus-size women to thank. Once a maternity catalog brand, the plus-sized retailer has gradually embraced social media campaigns that spread messages of body positivity. The shift is representative of an eye-opening realization for the brand: its customer — women sizes 14 ...Read the full article

Lane Bryant Ad: Not What Mom Would Wear

Visit any of our 800 Lane Bryant stores today!