MarTech Landscape: What Is Predictive Analytics?

In Isaac Asimov’s Foundation series of science-fiction novels, “psychohistory” employs massive amounts of historical data to predict the future behavior of large groups of people. This, essentially, is predictive analytics, which we tackle in this installment of our MarTech Landscape series. “Think Of A Credit Screen” Instead of predictions about Asimovian empires, though, o ...Read the full article