The Dangerous Data Leak That Is Costing Marketers Their Jobs (And How to Fix It)

“Why did we hire you?” This is one of the last questions a marketer wants to hear from their boss. If they have to ask what contributions you’re making to the company, then you may want to prepare yourself for a summons to their office and an invitation to “shut the door.” The ability to prove marketing value is important for job security — And it’s even more critical for ca ...Read the full article