The War is On – Display v/s Search Advertising

Written by Vivek Patel No digital marketer, at least the savvy one, must be unaware of the eMarketer study that show marketers will spend more moolah on display advertising, banner at all, than search advertising in 2016. Here’s a screenshot of the study. Image credit This might a bitter pill to swallow for paid search advocates who have upheld search advertising.Read the full article