Why (and How) Marketers Need to Become Content-Efficiency Experts

B2B firms in the United States alone spent more than $5.2 billion last year on content creation efforts, according to a 2015 survey by Gleanster Research. The same study found that the average mid-to-large B2B firm wastes 25 cents of every dollar spent on content marketing on inefficient content operations. B2B firms in the US spent $5.Read the full article