Why there is more to PRing a tech start up than you might think

Estimated reading time: 7 minutes, 45 seconds There is more to PRing a tech start up than just exposure or acquiring new customers. Instead it is often about providing proof of concept to allow the investor community to understand the ‘investability’ of the proposition. In fact, arguably, the biggest mistake of a tech start up is to get bogged down in the detail – for examp ...Read the full article