Why You Really Need to Stop Overlooking Generation X

The goal of many marketers today is clear: Do anything and everything to attract the attention of Millennials. After all, there are more than 83.1 million Millennials in the US, more than a quarter of its population. Moreover, Millennials have a collective $200 billion to spend in 2016. Tapping into the largest generation to date and creating a loyal army to evangelize your ...Read the full article