How Community Outreach Can Boost Customer Acquisition & Retention

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven, it’s sexier for execs in the boardroom to talk about, say, analytics and funnel o ...Read the full article

United Breaks Guitars

You saw the video now GET THE BOOK: http://www.UnitedBreaksGuitarsBook.com. Looking for a unique speaker for your next event: http://www.UnitedBreaksGuitars.com for case studies and highlights of Dave's speaking tour. Have your own Customer Service Gripe? Visit Dave's new complaint resolution site at http://www.gripevine.com to plant your Gripe & get results. There is now a video response: http://www.youtube.com/watch?v=T_X-Qoh__mw Full Story: http://www.davecarrollmusic.com/story/united-breaks-guitars - In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise. Follow me at http://twitter.com/DaveCarroll . Video Produced by Curve Productions of Halifax, http://www.curveproductionsinc.com.


President Obama Shops on "Small Business Saturday"

President Obama takes daughters Sasha and Malia shopping at Washington’s Politics and Prose bookstore on "Small Business Saturday," a day designated to supporting independently owned businesses. Subscribe to the WSJ channel here: http://bit.ly/14Q81Xy Visit the WSJ channel for more video: https://www.youtube.com/wsjdigitalnetwork More from the Wall Street Journal: Visit WSJ.com: http://online.wsj.com/home-page Follow WSJ on Facebook: http://www.facebook.com/wsjlive Follow WSJ on Google+: https://plus.google.com/+wsj/posts Follow WSJ on Twitter: https://twitter.com/WSJLive Follow WSJ on Instagram: http://instagram.com/wsj Follow WSJ on Pinterest: http://www.pinterest.com/wsj/ Follow WSJ on Tumblr: http://www.tumblr.com/tagged/wall-street-journal



  • $5.5 Billion Spent On Small Business Saturday

    forbes.com - 15 readers - President Barack Obama talks with a shopkeeper alongside his daughters Sasha (C) and Malia (R) during a shopping trip to One More Page Books on Small Business Saturday, in the Falls Church neighborhood of Arlington, Virginia. Guest post by Dan Danner. This year, on the Saturday after Thanksgiving, a lot of people [...]