Kleenex’s New Content Might Actually Make You Cry

Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges, associating its image with true stories ...Read the full article

A Caring Chorus

We all have a voice inside, and the best teachers help us find it. One group of students took the time to recognize their chorus teacher with a performance she’ll never forget.