Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After

Many marketers working to generate leads via digital channels get too focused on the specific conversion action, whatever it may be. In my opinion, this viewpoint is too narrow given the amount of activity that must occur both before and after the conversion. By giving pre- and post-conversion activities more attention, marketers can improve lead gen results and increase bottom-line revenue.Read the full article