Presidential Election Marketing, According to Campaign Swag

by Joe Lazauskas
As we wrote last month, content marketing can go far beyond writing. If you squint hard enough, it can even be swag (or as people over 35 call it, merchandise). With Super Tuesday just a few days away, I’d like to analyze the marketing strategy of each campaign through swag. Because nothing says “I am ready to lead this country” like asking someone to pay $25 for the right to ...Read the full article