The 4-Hour Website Optimization Challenge: What Would the Experts Do?

by Angus Lynch
You’re being lowered into a pit of anacondas over four hours, and only a lift of 0.01% or more could stop it — best get optimizing! Image by Viktor Hanacek via picjumbo. As marketers, the clock always seems to be against us. So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy — even if we do ...Read the full article

Conversion Rate Optimization PIE Prioritization

In a recent morning walk, I relay a story of how we applied PIE with a conversion optimization client.