Three Reasons You Don’t Want To Track Customer Lifetime Value in Google Analytics

by Annie Cushing
It’s important to have the right tool for the job I’m a huge, loudly enthusiastic fan of tracking Customer Lifetime Value (CLV), contrary to what the title of this blog post may suggest at first blush. What I’m NOT a fan of is tracking it in Google Analytics. Prompt for This Post My good friend, Jim Gianoglia from LunaMetrics, and I had a lively debate on this topic on Twitter f ...Read the full article