$75 Billion A Year Lost in Fraud. Smarten Up.

Share ! tweet $75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing industry is worth $155 Billion annually, and growing fast. With $75 Billion lost, this means that nearly half of that is wasted on fraudsters and extremely low quality media buy platforms.Read the full article