How Living Proof is selling haircare to older women

by Shareen Pathak
A new wave of marketing campaigns aimed at women that are above a certain age — and don’t care to hide it — is changing the cultural conversation. On Monday, Living Proof, the high-end hair and beauty company, will launch a new campaign to promote “Timeless,” a haircare line for women over 40. The campaign, dubbed #AgeWisely, celebrates the wisdom that comes with age.Read the full article