mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission

Three screens of a streaming app, over mNectar’s Spectra. Since its founding in 2013, San Francisco-based mNectar has streamed short playable apps as ads, so that iOS and Android users could sample apps before downloading. But, CEO Wally Nguyen pointed out to me, the native or hybrid apps — primarily games — used a video streaming protocol, similar to the one Google has be ...Read the full article